Pepsi Z
Copywriting + Packaging + Campaign
2022
Pepsi is launching a new drink aimed at Gen Z, called Pepsi Z. It’s 100% organic, and has zero sugar. Bring this brand to life and market it to a Gen Z audience who hates being sold to, connect with authenticity over gloss or shine, and bring to life the key attributes of this new drink.
Today's world puts pressure on us like never before; there are so many rules and standards that Gen Z have to follow, whether that be how we look and dress, having the same interests as the majority, or in what we should believe. We are a detailed, seld-made jigsaw puzzle discouraged by brands wanting to dissolve us into one definition.
Pepsi Z believes it is okay to be different, okay to be a rebel, and okay to see things a little differently because being your true self is what really matters and positivity makes other people want to up their game also.
The can visuals are designed as a representation that we are all different, each square is designed differently - none of them is the same. The colour of the can is kept the same as Pepsi's brand identity to make it recognisable as an already well-established brand.